About us

You Betta Merch was created by queer artists for queer artists to profit from selling merchandise to their friends, fans & followers.

We want to see you thrive and be able to invest in yourself, so offering a commission rate in favour of the artist is one way we want to do this. Our service is designed to support LGBTQ+ performers who want to develop their brand through means of merchandise.

Meet the team

Izzy

THEY/THEM

Izzy is the founding director You Betta Merch. With experience as a now semi-retired drag queen (@izzy__hard), they wanted to bring their knowledge and experience to a new field. They are also the founder of sister business Bootyque (@bootyqueshop)

Elliott

He/Him

Elliott is a founding director of You Betta Merch. Working in the design field as a Web Designer and having been a working drag queen for the best part of 8 years, wanting to use that experience and bring it to a new platform. (@elliottbarnicle)

Pen

THEY/SHE

Pen is our social media GURU! In charge of creating the concepts for our campaigns and making sure they get seen by the masses. We don’t know where we’d be without her! (@myfriendscallmepen)

OUR COMMITMENT TO ETHICAL & SUSTAINABLE PRODUCTION

At You Betta Merch, we believe that bold, creative merchandise shouldn't come at the cost of people or the planet. That’s why we take a mindful, transparent approach to how our products are made—from the designs you love to the hands that make them.

We work closely with our manufacturing partners to ensure that every product reflects our values of fairness, sustainability, and quality. Our products are sourced from multiple locations and printed here in the U.K. Our T-shirts are a mixture of Bella + Canvas and also Gildan. Where possible, we produce items right here in the UK—either by collaborating with other local businesses or by making them ourselves. This supports local makers, reduces emissions from transport, and gives us more control over production standards. 

Some of our stock does come from overseas, including China. When we source from international suppliers, we don’t cut corners. We choose to work with manufacturers who align with our ethics, and we take extra steps to ensure fair pricing and responsible production. We pay fair rates and maintain strong relationships to support good working conditions and long-term sustainability.

We’re also committed to reducing our environmental impact across the board. That means using materials that are natural, recycled, or recyclable whenever possible, and packaging our merch in eco-friendly ways—either made from recycled content or fully recyclable.

We know merch is more than just stuff—it’s an expression of identity. So we make sure that everything we create not only looks good and feels great, but also stands for something better. By supporting You Betta Merch, you’re choosing to back a business that’s serious about ethics, sustainability, and doing things the right way.